Mission
In the most basic terms, a content mission statement answers the question of why you are doing what you are doing. It’s a pledge to yourself and your customers. It’s the reason you’re creating each and every piece of content, and it’s the light that should guide your content strategy and daily efforts.
Vision
In the most basic terms, a content mission statement answers the question of why you are doing what you are doing. It’s a pledge to yourself and your customers. It’s the reason you’re creating each and every piece of content, and it’s the light that should guide your content strategy and daily efforts.
Values
In the most basic terms, a content mission statement answers the question of why you are doing what you are doing. It’s a pledge to yourself and your customers. It’s the reason you’re creating each and every piece of content, and it’s the light that should guide your content strategy and daily efforts.